{"id":7592,"date":"2025-01-21T12:49:14","date_gmt":"2025-01-21T12:49:14","guid":{"rendered":"https:\/\/bobea.net\/?p=7592"},"modified":"2025-01-21T12:49:16","modified_gmt":"2025-01-21T12:49:16","slug":"stars-et-ia-quand-les-celebrites-semparent-des-nouvelles-technologies","status":"publish","type":"post","link":"https:\/\/bobea.net\/index.php\/2025\/01\/21\/stars-et-ia-quand-les-celebrites-semparent-des-nouvelles-technologies\/","title":{"rendered":"Stars et IA : Quand les c\u00e9l\u00e9brit\u00e9s s\u2019emparent des nouvelles technologies"},"content":{"rendered":"\n

L\u2019in\u00adtel\u00adli\u00adgence arti\u00adfi\u00adcielle (IA) fascine de plus en plus le monde du show\u00adbusi\u00adness. De nom\u00adbreuses stars s\u2019in\u00adt\u00e9ressent \u00e0 cette tech\u00adnolo\u00adgie r\u00e9vo\u00adlu\u00adtion\u00adnaire, l\u2019u\u00adtil\u00adisant dans leurs pro\u00adjets cr\u00e9at\u00adifs ou investis\u00adsant dans des star\u00adtups sp\u00e9\u00adcial\u00adis\u00e9es. Cet engoue\u00adment des c\u00e9l\u00e9brit\u00e9s pour l\u2019IA con\u00adtribue \u00e0 pop\u00adu\u00adlaris\u00ader ces tech\u00adnolo\u00adgies aupr\u00e8s du grand pub\u00adlic et ouvre de nou\u00advelles per\u00adspec\u00adtives dans l\u2019in\u00addus\u00adtrie du diver\u00adtisse\u00adment.<\/p>\n\n\n\n

L\u2019IA dans la cr\u00e9a\u00adtion musi\u00adcale<\/p>\n\n\n\n

Plusieurs artistes de renom explorent les pos\u00adsi\u00adbil\u00adit\u00e9s offertes par l\u2019IA dans la com\u00adpo\u00adsi\u00adtion musi\u00adcale. Grimes, chanteuse et pro\u00adduc\u00adtrice cana\u00addi\u00adenne, a r\u00e9cem\u00adment lanc\u00e9 un logi\u00adciel per\u00adme\u00adt\u00adtant \u00e0 ses fans de cr\u00e9er des chan\u00adsons avec une voix g\u00e9n\u00e9r\u00e9e par IA imi\u00adtant la sienne. Elle d\u00e9clare : \u201cL\u2019IA est l\u2019avenir de la cr\u00e9a\u00adtion musi\u00adcale. Elle per\u00admet d\u2019ex\u00adplor\u00ader de nou\u00advelles sonorit\u00e9s et de repouss\u00ader les lim\u00adites de la cr\u00e9a\u00adtiv\u00adit\u00e9. \u201cDe son c\u00f4t\u00e9, will.i.am, mem\u00adbre des Black Eyed Peas, a col\u00adlabor\u00e9 avec des chercheurs en IA pour cr\u00e9er un album enti\u00e8re\u00adment com\u00adpos\u00e9 avec l\u2019aide de l\u2019in\u00adtel\u00adli\u00adgence arti\u00adfi\u00adcielle. Le pro\u00adjet, inti\u00adt\u00adul\u00e9 \u201cAI: The Album\u201d, m\u00eale des m\u00e9lodies g\u00e9n\u00e9r\u00e9es par IA \u00e0 des paroles \u00e9crites par l\u2019artiste, cr\u00e9ant une fusion unique entre tech\u00adnolo\u00adgie et cr\u00e9a\u00adtiv\u00adit\u00e9 humaine.<\/p>\n\n\n\n

L\u2019IA dans le cin\u00e9\u00adma et la t\u00e9l\u00e9vi\u00adsion<\/p>\n\n\n\n

<\/figure>\n\n\n\n

Hol\u00adly\u00adwood s\u2019in\u00adt\u00e9resse \u00e9gale\u00adment de pr\u00e8s \u00e0 l\u2019IA. Robert Downey Jr., con\u00adnu pour son r\u00f4le d\u2019Iron Man dans l\u2019u\u00adnivers Mar\u00advel, a r\u00e9cem\u00adment investi dans plusieurs star\u00adtups d\u2019IA sp\u00e9\u00adcial\u00adis\u00e9es dans les effets visuels. L\u2019ac\u00adteur explique : \u201cL\u2019IA va r\u00e9vo\u00adlu\u00adtion\u00adner la fa\u00e7on dont nous cr\u00e9ons des effets sp\u00e9\u00adci\u00adaux, ren\u00addant pos\u00adsi\u00adble des sc\u00e8nes aupar\u00ada\u00advant inimaginables.\u201cLe dou\u00adblage est un autre domaine o\u00f9 l\u2019IA fait des per\u00adc\u00e9es sig\u00adni\u00adfica\u00adtives. Scar\u00adlett Johans\u00adson a pr\u00eat\u00e9 sa voix \u00e0 un pro\u00adjet pilote util\u00adisant l\u2019IA pour dou\u00adbler des films en plusieurs langues tout en con\u00adser\u00advant les into\u00adna\u00adtions et les \u00e9mo\u00adtions de l\u2019ac\u00adtrice orig\u00adi\u00adnale. Cette tech\u00adnolo\u00adgie pour\u00adrait trans\u00adformer l\u2019in\u00addus\u00adtrie du dou\u00adblage, per\u00adme\u00adt\u00adtant aux acteurs de \u201cjouer\u201d dans plusieurs langues sans avoir \u00e0 les par\u00adler couram\u00adment.<\/p>\n\n\n\n

Les holo\u00adgrammes et la r\u00e9al\u00adit\u00e9 virtuelle<\/p>\n\n\n\n

<\/figure>\n\n\n\n

Les holo\u00adgrammes de c\u00e9l\u00e9brit\u00e9s, ren\u00addus pos\u00adsi\u00adbles gr\u00e2ce \u00e0 l\u2019IA, gag\u00adnent en pop\u00adu\u00adlar\u00adit\u00e9. ABBA, le groupe l\u00e9gendaire su\u00e9\u00addois, a r\u00e9cem\u00adment lanc\u00e9 une tourn\u00e9e util\u00adisant des avatars holo\u00adgraphiques des mem\u00adbres du groupe dans leur jeunesse, cr\u00e9\u00e9s gr\u00e2ce \u00e0 l\u2019IA et \u00e0 la cap\u00adture de mou\u00adve\u00adment. Cette tech\u00adnolo\u00adgie ouvre la voie \u00e0 de nou\u00advelles formes de spec\u00adta\u00adcles vivants, o\u00f9 des artistes d\u00e9c\u00e9d\u00e9s ou retrait\u00e9s peu\u00advent \u201cper\u00adformer\u201d \u00e0 nou\u00adveau sur sc\u00e8ne.Dans le domaine de la r\u00e9al\u00adit\u00e9 virtuelle, l\u2019ac\u00adteur Joseph Gor\u00addon-Levitt a cofond\u00e9 HitRecord, une plate\u00adforme col\u00adlab\u00ado\u00adra\u00adtive util\u00adisant l\u2019IA pour cr\u00e9er des exp\u00e9ri\u00adences immer\u00adsives en r\u00e9al\u00adit\u00e9 virtuelle. Il affirme : \u201cL\u2019IA nous per\u00admet de cr\u00e9er des mon\u00addes virtuels plus rich\u00ades et plus inter\u00adac\u00adt\u00adifs, offrant aux spec\u00adta\u00adteurs une exp\u00e9ri\u00adence totale\u00adment nou\u00advelle.\u201d<\/p>\n\n\n\n

L\u2019IA comme out\u00adil de mar\u00adket\u00ading et d\u2019en\u00adgage\u00adment des fans<\/p>\n\n\n\n

Arti\u00adfi\u00adcial intel\u00adli\u00adgence and Auto\u00admat\u00aded machine learn\u00ading lan\u00adguage blue dig\u00adi\u00adtal user inter\u00adface with busi\u00adness\u00adman hand back\u00adground. Cyber\u00adse\u00adcu\u00adri\u00adty com\u00adput\u00ader vision meta\u00adverse twin dri\u00adve busi\u00adness indus\u00adtri\u00adal.<\/figcaption><\/figure>\n\n\n\n

Les c\u00e9l\u00e9brit\u00e9s utilisent \u00e9gale\u00adment l\u2019IA pour inter\u00ada\u00adgir de mani\u00e8re inno\u00advante avec leurs fans. L\u2019ac\u00adtrice et entre\u00adpre\u00adneuse Jes\u00adsi\u00adca Alba a lanc\u00e9 une appli\u00adca\u00adtion util\u00adisant un chat\u00adbot IA pour con\u00adseiller ses fans en mati\u00e8re de beaut\u00e9 et de bien-\u00eatre, per\u00adson\u00adnal\u00adisant les recom\u00adman\u00adda\u00adtions en fonc\u00adtion des pr\u00e9f\u00e9rences individuelles.Le rappeur Drake a quant \u00e0 lui exp\u00e9ri\u00admen\u00adt\u00e9 avec des deep\u00adfakes g\u00e9n\u00e9r\u00e9s par IA pour cr\u00e9er des clips vid\u00e9o uniques, o\u00f9 il \u201cinter\u00adpr\u00e8te\u201d des chan\u00adsons d\u2019autres artistes. Bien que con\u00adtro\u00adver\u00ads\u00e9e, cette util\u00adi\u00adsa\u00adtion de l\u2019IA soul\u00e8ve des ques\u00adtions int\u00e9res\u00adsantes sur l\u2019avenir de la cr\u00e9a\u00adtion artis\u00adtique et les droits d\u2019au\u00adteur.<\/p>\n\n\n\n

Les d\u00e9fis \u00e9thiques et l\u00e9gaux<\/p>\n\n\n\n

<\/figure>\n\n\n\n

L\u2019u\u00adtil\u00adi\u00adsa\u00adtion crois\u00adsante de l\u2019IA par les c\u00e9l\u00e9brit\u00e9s soul\u00e8ve \u00e9gale\u00adment des ques\u00adtions \u00e9thiques et l\u00e9gales. L\u2019ac\u00adteur Tom Han\u00adks a r\u00e9cem\u00adment mis en garde con\u00adtre l\u2019u\u00adtil\u00adi\u00adsa\u00adtion non autoris\u00e9e de son image g\u00e9n\u00e9r\u00e9e par IA, appelant \u00e0 une r\u00e9gu\u00adla\u00adtion plus stricte de ces tech\u00adnolo\u00adgies. \u201cNous devons pro\u00adt\u00e9ger l\u2019in\u00adt\u00e9grit\u00e9 de notre image et de notre tra\u00advail\u201d, d\u00e9clare-t-il.De m\u00eame, l\u2019u\u00adtil\u00adi\u00adsa\u00adtion de voix g\u00e9n\u00e9r\u00e9es par IA pose des ques\u00adtions sur les droits des artistes et la pro\u00adpri\u00e9t\u00e9 intel\u00adlectuelle. Des dis\u00adcus\u00adsions sont en cours dans l\u2019in\u00addus\u00adtrie pour \u00e9tablir des normes et des r\u00e9gle\u00admen\u00adta\u00adtions con\u00adcer\u00adnant l\u2019u\u00adtil\u00adi\u00adsa\u00adtion de l\u2019IA dans le diver\u00adtisse\u00adment.<\/p>\n\n\n\n

L\u2019avenir de l\u2019IA dans le show\u00adbusi\u00adness<\/p>\n\n\n\n

<\/figure>\n\n\n\n

Mal\u00adgr\u00e9 ces d\u00e9fis, l\u2019en\u00adt\u00adhou\u00adsi\u00adasme des c\u00e9l\u00e9brit\u00e9s pour l\u2019IA con\u00adtin\u00adue de cro\u00eetre. De nom\u00adbreuses stars investis\u00adsent dans des star\u00adtups d\u2019IA, voy\u00adant dans cette tech\u00adnolo\u00adgie le futur de l\u2019in\u00addus\u00adtrie du divertissement.Ryan Reynolds, par exem\u00adple, a r\u00e9cem\u00adment acquis une part impor\u00adtante dans une entre\u00adprise sp\u00e9\u00adcial\u00adis\u00e9e dans l\u2019IA g\u00e9n\u00e9ra\u00adtive pour la pub\u00adlic\u00adit\u00e9. L\u2019ac\u00adteur explique : \u201cL\u2019IA va nous per\u00adme\u00adt\u00adtre de cr\u00e9er des con\u00adtenus plus per\u00adson\u00adnal\u00adis\u00e9s et plus engageants pour notre pub\u00adlic.\u201d<\/p>\n\n\n\n

Con\u00adclu\u00adsion<\/p>\n\n\n\n

L\u2019adop\u00adtion de l\u2019IA par les c\u00e9l\u00e9brit\u00e9s mar\u00adque un tour\u00adnant dans l\u2019in\u00addus\u00adtrie du diver\u00adtisse\u00adment. Qu\u2019il s\u2019agisse de cr\u00e9a\u00adtion musi\u00adcale, d\u2019ef\u00adfets sp\u00e9\u00adci\u00adaux, de dou\u00adblage ou d\u2019in\u00adter\u00adac\u00adtion avec les fans, l\u2019IA ouvre de nou\u00advelles pos\u00adsi\u00adbil\u00adit\u00e9s pas\u00adsion\u00adnantes. Cepen\u00addant, cette r\u00e9vo\u00adlu\u00adtion tech\u00adnologique s\u2019ac\u00adcom\u00adpa\u00adgne de d\u00e9fis \u00e9thiques et l\u00e9gaux qui devront \u00eatre adress\u00e9s pour assur\u00ader un d\u00e9veloppe\u00adment respon\u00ads\u00adable de ces tech\u00adnolo\u00adgies dans le monde du showbusiness.Alors que de plus en plus de stars s\u2019in\u00adt\u00e9ressent \u00e0 l\u2019IA, il est clair que cette tech\u00adnolo\u00adgie jouera un r\u00f4le cru\u00adcial dans l\u2019avenir du diver\u00adtisse\u00adment, trans\u00adfor\u00admant la fa\u00e7on dont nous cr\u00e9ons, con\u00adsom\u00admons et inter\u00adagis\u00adsons avec le con\u00adtenu m\u00e9di\u00ada\u00adtique.<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019in\u00adtel\u00adli\u00adgence arti\u00adfi\u00adcielle (IA) fascine de plus en plus le monde du show\u00adbusi\u00adness. De nom\u00adbreuses stars s\u2019in\u00adt\u00e9ressent \u00e0 cette tech\u00adnolo\u00adgie r\u00e9vo\u00adlu\u00adtion\u00adnaire, l\u2019u\u00adtil\u00adisant dans leurs pro\u00adjets cr\u00e9at\u00adifs ou investis\u00adsant dans des star\u00adtups\u2026 <\/p>\n","protected":false},"author":1,"featured_media":7593,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-7592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture"],"yoast_head":"\nStars et IA : Quand les c\u00e9l\u00e9brit\u00e9s s'emparent des nouvelles technologies - Bobea<\/title>\n<meta name=\"description\" content=\"L'intelligence artificielle (IA) fascine de plus en plus le monde du showbusiness. 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