{"id":5164,"date":"2024-09-28T18:14:18","date_gmt":"2024-09-28T18:14:18","guid":{"rendered":"https:\/\/bobea.net\/?p=5164"},"modified":"2024-09-28T18:14:30","modified_gmt":"2024-09-28T18:14:30","slug":"bobea-lifestyle-le-phenomene-des-mumfluencers-la-maternite-devient-un-business","status":"publish","type":"post","link":"https:\/\/bobea.net\/index.php\/2024\/09\/28\/bobea-lifestyle-le-phenomene-des-mumfluencers-la-maternite-devient-un-business\/","title":{"rendered":"BOBEA Lifestyle \u2014 Le ph\u00e9nom\u00e8ne des \u201cmumfluencers\u201d : la maternit\u00e9 devient un business"},"content":{"rendered":"\n<p>Le terme \u00ab mum\u00adflu\u00adencer \u00bb d\u00e9signe ces m\u00e8res influ\u00adenceuses qui parta\u00adgent leur quo\u00adti\u00addi\u00aden sur les r\u00e9seaux soci\u00adaux, trans\u00adfor\u00admant leur exp\u00e9ri\u00adence de mater\u00adnit\u00e9 en v\u00e9ri\u00adta\u00adble busi\u00adness.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un march\u00e9 en pleine expansion<\/h2>\n\n\n\n<p>Ces femmes, sou\u00advent suiv\u00adies par des mil\u00adliers voire des mil\u00adlions d\u2019abon\u00adn\u00e9s, col\u00adla\u00adborent avec des mar\u00adques pour pro\u00admou\u00advoir des pro\u00adduits allant des v\u00eate\u00adments pour enfants aux ser\u00advices de garde. Ce ph\u00e9nom\u00e8ne a engen\u00addr\u00e9 une nou\u00advelle \u00e9conomie autour de la parental\u00adit\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Impact sur la perception de la maternit\u00e9<\/h2>\n\n\n\n<p>Les mum\u00adflu\u00adencers jouent un r\u00f4le cl\u00e9 dans la red\u00e9f\u00adi\u00adni\u00adtion des normes parentales. Elles abor\u00addent des sujets tels que l\u2019\u00e9quili\u00adbre entre vie pro\u00adfes\u00adsion\u00adnelle et vie per\u00adson\u00adnelle, la san\u00adt\u00e9 men\u00adtale et le sou\u00adtien com\u00admu\u00adnau\u00adtaire, encour\u00adageant ain\u00adsi une con\u00adver\u00adsa\u00adtion ouverte autour de la mater\u00adnit\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vers une responsabilit\u00e9 sociale ?<\/h2>\n\n\n\n<p>Cepen\u00addant, cette ten\u00addance soul\u00e8ve des ques\u00adtions \u00e9thiques sur la com\u00admer\u00adcial\u00adi\u00adsa\u00adtion de la mater\u00adnit\u00e9. Les attentes irr\u00e9al\u00adistes cr\u00e9\u00e9es par ces influ\u00adenceuses peu\u00advent peser lour\u00adde\u00adment sur les nou\u00advelles m\u00e8res. Il est cru\u00adcial d\u2019ex\u00adplor\u00ader com\u00adment ces fig\u00adures publiques peu\u00advent pro\u00admou\u00advoir une image authen\u00adtique et pos\u00adi\u00adtive de la mater\u00adnit\u00e9.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le terme \u00ab mum\u00adflu\u00adencer \u00bb d\u00e9signe ces m\u00e8res influ\u00adenceuses qui parta\u00adgent leur quo\u00adti\u00addi\u00aden sur les r\u00e9seaux soci\u00adaux, trans\u00adfor\u00admant leur exp\u00e9ri\u00adence de mater\u00adnit\u00e9 en v\u00e9ri\u00adta\u00adble busi\u00adness. Un march\u00e9 en pleine expan\u00adsion\u2026 <\/p>\n","protected":false},"author":1,"featured_media":5165,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[63,82],"tags":[],"class_list":["post-5164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ici-et-la","category-tops-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BOBEA Lifestyle - Le ph\u00e9nom\u00e8ne des &quot;mumfluencers&quot; : la maternit\u00e9 devient un business - Bobea<\/title>\n<meta name=\"description\" content=\"Le terme \u00ab mumfluencer \u00bb d\u00e9signe ces m\u00e8res influenceuses qui partagent leur quotidien sur les r\u00e9seaux sociaux\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bobea.net\/index.php\/2024\/09\/28\/bobea-lifestyle-le-phenomene-des-mumfluencers-la-maternite-devient-un-business\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BOBEA Lifestyle - 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