Le g\u00e9ant danois du jou\u00adet Lego annonce des r\u00e9sul\u00adtats impres\u00adsion\u00adnants pour le pre\u00admier semes\u00adtre 2024, avec une aug\u00admen\u00adta\u00adtion de 16% de son b\u00e9n\u00e9\u00adfice net. Cette per\u00adfor\u00admance remar\u00adquable s\u2019ex\u00adplique prin\u00adci\u00adpale\u00adment par une crois\u00adsance de sa part de march\u00e9.<\/p>\n\n\n\n
Une strat\u00e9gie gag\u00adnante<\/p>\n\n\n\n
Niels B. Chris\u00adtiansen, PDG de Lego depuis 2020, attribue cette crois\u00adsance \u00e0 la strat\u00e9gie du groupe visant \u00e0 diver\u00adsi\u00adfi\u00ader son offre et \u00e0 ren\u00adforcer sa pr\u00e9sence sur les march\u00e9s \u00e9mer\u00adgents.<\/p>\n\n\n\n
Inno\u00adva\u00adtion et dura\u00adbil\u00adit\u00e9<\/p>\n\n\n\n
Lego con\u00adtin\u00adue d\u2019in\u00adnover avec de nou\u00advelles gammes de pro\u00adduits, tout en met\u00adtant l\u2019ac\u00adcent sur la dura\u00adbil\u00adit\u00e9. Le groupe a notam\u00adment lanc\u00e9 des briques fab\u00adriqu\u00e9es \u00e0 par\u00adtir de mat\u00e9ri\u00adaux recy\u00adcl\u00e9s, r\u00e9pon\u00addant ain\u00adsi aux pr\u00e9oc\u00adcu\u00adpa\u00adtions envi\u00adron\u00adnemen\u00adtales des con\u00adsom\u00adma\u00adteurs.<\/p>\n\n\n\n
Per\u00adspec\u00adtives opti\u00admistes<\/p>\n\n\n\n
Mal\u00adgr\u00e9 un con\u00adtexte \u00e9conomique glob\u00adal incer\u00adtain, Lego reste con\u00adfi\u00adant pour l\u2019avenir. Le groupe pr\u00e9voit de pour\u00adsuiv\u00adre ses investisse\u00adments dans l\u2019in\u00adno\u00adva\u00adtion et l\u2019ex\u00adpan\u00adsion inter\u00adna\u00adtionale pour main\u00adtenir sa posi\u00adtion de leader sur le march\u00e9 du jou\u00adet.<\/p>\n","protected":false},"excerpt":{"rendered":"
Le g\u00e9ant danois du jou\u00adet Lego annonce des r\u00e9sul\u00adtats impres\u00adsion\u00adnants pour le pre\u00admier semes\u00adtre 2024, avec une aug\u00admen\u00adta\u00adtion de 16% de son b\u00e9n\u00e9\u00adfice net. Cette per\u00adfor\u00admance remar\u00adquable s\u2019ex\u00adplique prin\u00adci\u00adpale\u00adment par\u2026 <\/p>\n","protected":false},"author":1,"featured_media":4955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[83],"tags":[6264,6261,958,6274,2366,6267,6270,6275,6260,6266,6268,6272,6262,6271,6273,6265,6269,6259,6263],"class_list":["post-4954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dreams-people","tag-benefice-net","tag-croissance-16","tag-diversification","tag-durabilite","tag-expansion-internationale","tag-innovation-lego","tag-investissement-lego","tag-leader-du-marche-du-jouet","tag-lego","tag-marches-emergents","tag-materiaux-recycles","tag-niels-b-christiansen","tag-part-de-marche","tag-pdg-lego","tag-perspectives-optimistes","tag-premier-semestre-2024","tag-preoccupations-environnementales","tag-resultats-financiers","tag-strategie-lego"],"yoast_head":"\n