{"id":33887,"date":"2026-10-14T06:48:16","date_gmt":"2026-10-14T06:48:16","guid":{"rendered":"https:\/\/bobea.net\/?p=33887"},"modified":"2026-10-14T06:48:18","modified_gmt":"2026-10-14T06:48:18","slug":"horlogerie-joaillerie-lvmh-et-kering-durcissent-leur-charte-dethique-et-de-protection-des-mannequins","status":"publish","type":"post","link":"https:\/\/bobea.net\/index.php\/2026\/10\/14\/horlogerie-joaillerie-lvmh-et-kering-durcissent-leur-charte-dethique-et-de-protection-des-mannequins\/","title":{"rendered":"Horlogerie & Joaillerie \u2014 LVMH et Kering durcissent leur charte d\u2019\u00e9thique et de protection des mannequins"},"content":{"rendered":"\n

Une alliance his\u00adtorique pour un luxe plus humain et respon\u00ads\u00adable<\/strong><\/p>\n\n\n\n

Dans un secteur en pleine muta\u00adtion, les g\u00e9ants fran\u00e7ais du luxe LVMH et Ker\u00ading fran\u00adchissent un nou\u00adveau cap majeur en pub\u00adliant la mise \u00e0 jour ren\u00adfor\u00adc\u00e9e de leur charte com\u00admune sur la san\u00adt\u00e9, le bien-\u00eatre des man\u00adnequins et l\u2019\u00e9thique de la cha\u00eene d\u2019ap\u00adpro\u00advi\u00adsion\u00adnement. Ce texte pio\u00adnnier, adop\u00adt\u00e9 par l\u2019ensem\u00adble des maisons de cou\u00adture, d\u2019hor\u00adlogerie et de haute joail\u00adlerie des deux groupes, fixe des normes envi\u00adron\u00adnemen\u00adtales et sociales sans pr\u00e9c\u00e9\u00addent.<\/p>\n\n\n\n

Cette ini\u00adtia\u00adtive r\u00e9pond aux attentes des nou\u00advelles g\u00e9n\u00e9ra\u00adtions de con\u00adsom\u00adma\u00adteurs, pour qui l\u2019\u00e9l\u00e9\u00adgance d\u2019un v\u00eate\u00adment ou l\u2019\u00e9\u00adclat d\u2019un bijou ne peu\u00advent se con\u00adcevoir sans une respon\u00ads\u00adabil\u00adit\u00e9 sociale absolue.<\/p>\n\n\n\n

<\/figure>\n\n\n\n

Des r\u00e8gles strictes pour les podi\u00adums, shoot\u00adings et ate\u00adliers de joail\u00adlerie<\/strong><\/p>\n\n\n\n

La nou\u00advelle charte impose des con\u00adtr\u00f4les rigoureux lors des d\u00e9fil\u00e9s et des cam\u00adpagnes pub\u00adlic\u00adi\u00adtaires \u00e0 Paris et dans le monde entier :<\/p>\n\n\n\n

Accom\u00adpa\u00adg\u00adne\u00adment m\u00e9di\u00adcal et psy\u00adchologique per\u00adma\u00adnent pour tous les man\u00adnequins tra\u00advail\u00adlant avec les maisons du groupe. Encadrement strict des horaires de tra\u00advail et inter\u00addic\u00adtion totale de faire d\u00e9fil\u00ader des mod\u00ad\u00e8les n\u2019ayant pas atteint l\u2019\u00e2ge l\u00e9gal fix\u00e9 par les nou\u00advelles normes inter\u00adna\u00adtionales. Trans\u00adparence int\u00e9\u00adgrale sur l\u2019o\u00adrig\u00adine des pier\u00adres pr\u00e9\u00adcieuses et des m\u00e9taux nobles util\u00adis\u00e9s en haute joail\u00adlerie, garan\u00adtis\u00adsant une trappe de tra\u00e7a\u00adbil\u00adit\u00e9 \u00e9core\u00adspon\u00ads\u00adable de la mine au pro\u00adduit fini.<\/p>\n\n\n\n

L\u2019en\u00adgage\u00adment des grandes maisons pour l\u2019avenir de la cr\u00e9a\u00adtion<\/strong><\/p>\n\n\n\n

Les retomb\u00e9es de cette d\u00e9ci\u00adsion r\u00e9son\u00adnent bien au-del\u00e0 des fron\u00adti\u00e8res de la France. En imposant des stan\u00addards d\u2019ex\u00adcel\u00adlence humaine et envi\u00adron\u00adnemen\u00adtale, LVMH et Ker\u00ading entra\u00ee\u00adnent dans leur sil\u00adlage l\u2019ensem\u00adble des acteurs mon\u00addi\u00adaux de la mode et de l\u2019hor\u00adlogerie. BOBEA Mag\u00ada\u00adzine<\/strong> salue cette avanc\u00e9e cap\u00adi\u00adtale qui prou\u00adve que le vrai luxe s\u2019ac\u00adcom\u00adpa\u00adgne tou\u00adjours de respect, de bien\u00adveil\u00adlance et d\u2019in\u00adt\u00e9grit\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"

Une alliance his\u00adtorique pour un luxe plus humain et respon\u00ads\u00adable Dans un secteur en pleine muta\u00adtion, les g\u00e9ants fran\u00e7ais du luxe LVMH et Ker\u00ading fran\u00adchissent un nou\u00adveau cap majeur en\u2026 <\/p>\n","protected":false},"author":1,"featured_media":33888,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[83],"tags":[],"class_list":["post-33887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dreams-people"],"yoast_head":"\nHorlogerie & Joaillerie \u2014 LVMH et Kering durcissent leur charte d'\u00e9thique et de protection des mannequins - Bobea<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bobea.net\/index.php\/2026\/10\/14\/horlogerie-joaillerie-lvmh-et-kering-durcissent-leur-charte-dethique-et-de-protection-des-mannequins\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Horlogerie & Joaillerie \u2014 LVMH et Kering durcissent leur charte d'\u00e9thique et de protection des mannequins - 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