{"id":31999,"date":"2026-05-29T17:09:58","date_gmt":"2026-05-29T17:09:58","guid":{"rendered":"https:\/\/bobea.net\/?p=31999"},"modified":"2026-05-29T17:10:01","modified_gmt":"2026-05-29T17:10:01","slug":"lenquete-de-la-redac-le-declin-industriel-du-made-in-france-face-au-cas-michelin","status":"publish","type":"post","link":"https:\/\/bobea.net\/index.php\/2026\/05\/29\/lenquete-de-la-redac-le-declin-industriel-du-made-in-france-face-au-cas-michelin\/","title":{"rendered":"L\u2019ENQU\u00caTE DE LA R\u00c9DAC : LE D\u00c9CLIN INDUSTRIEL DU \u201cMADE IN FRANCE\u201d FACE AU CAS MICHELIN"},"content":{"rendered":"\n

Le sym\u00adbole nation\u00adal en zone de tur\u00adbu\u00adlences<\/strong><\/p>\n\n\n\n

Il est des mar\u00adques qui incar\u00adnent \u00e0 elles seules le g\u00e9nie indus\u00adtriel, l\u2019his\u00adtoire et la fiert\u00e9 d\u2019une nation. Pour la France, le man\u00adu\u00adfac\u00adturi\u00ader de pneu\u00adma\u00adtiques Miche\u00adlin est de ceux-l\u00e0. Depuis plus d\u2019un si\u00e8\u00adcle, le g\u00e9ant de Cler\u00admont-Fer\u00adrand sym\u00adbol\u00adise l\u2019ex\u00adcel\u00adlence tech\u00adnique, l\u2019in\u00adno\u00adva\u00adtion con\u00adstante et le ray\u00adon\u00adnement du savoir-faire hexag\u00ado\u00adnal \u00e0 tra\u00advers le monde. Pour\u00adtant, en ce mois de mai 2026, les gros titres de la presse \u00e9conomique nationale font l\u2019ef\u00adfet d\u2019un coup de ton\u00adnerre : Miche\u00adlin tra\u00adverse une zone de fortes tur\u00adbu\u00adlences, mar\u00adqu\u00e9e par des baiss\u00ades de pro\u00adduc\u00adtion his\u00adtoriques et des restruc\u00adtura\u00adtions de sites qui inqui\u00e8\u00adtent au plus haut point les salari\u00e9s et les obser\u00adva\u00adteurs.<\/p>\n\n\n\n

La r\u00e9dac\u00adtion de BOBEA a men\u00e9 une enqu\u00eate appro\u00adfondie sur cette crise qui d\u00e9passe large\u00adment le cadre de la sim\u00adple chronique finan\u00adci\u00e8re. Le cas Miche\u00adlin est en r\u00e9al\u00adit\u00e9 le miroir grossis\u00adsant d\u2019un mal plus pro\u00adfond qui ronge le pays depuis des d\u00e9cen\u00adnies : le proces\u00adsus de d\u00e9sin\u00addus\u00adtri\u00adal\u00adi\u00adsa\u00adtion. \u00c0 tra\u00advers l\u2019analyse des dif\u00adfi\u00adcult\u00e9s du g\u00e9ant du pneu, c\u2019est la ques\u00adtion de la survie m\u00eame du label \u201cMade in France\u201d qui est pos\u00e9e. Sommes-nous en train d\u2019as\u00adsis\u00adter aux derniers feux de l\u2019in\u00addus\u00adtrie lourde sur notre ter\u00adri\u00adtoire, ou s\u2019ag\u00adit-il d\u2019une muta\u00adtion douloureuse vers un nou\u00adveau mod\u00ad\u00e8le ?<\/p>\n\n\n\n

Les rouages d\u2019une com\u00adp\u00e9ti\u00adtiv\u00adit\u00e9 mal\u00admen\u00e9e<\/strong><\/p>\n\n\n\n

Pour com\u00adpren\u00addre la sit\u00adu\u00ada\u00adtion actuelle, il faut analyser les fac\u00adteurs \u00e9conomiques struc\u00adturels qui p\u00e8sent sur l\u2019in\u00addus\u00adtrie fran\u00e7aise en 2026. Le pre\u00admier obsta\u00adcle majeur reste le co\u00fbt de l\u2019\u00e9n\u00adergie. Mal\u00adgr\u00e9 les plans de sou\u00adtien \u00e9ta\u00adtiques, l\u2019in\u00addus\u00adtrie lourde subit de plein fou\u00adet les r\u00e9per\u00adcus\u00adsions de la crise \u00e9nerg\u00e9\u00adtique europ\u00e9enne, ren\u00addant le fonc\u00adtion\u00adnement des usines fran\u00e7ais\u00ades net\u00adte\u00adment plus on\u00e9reux que celui de leurs con\u00adcur\u00adrentes situ\u00e9es sur le con\u00adti\u00adnent am\u00e9ri\u00adcain ou en Asie. \u00c0 cela s\u2019a\u00adjoute le poids de la fis\u00adcal\u00adit\u00e9 sur la pro\u00adduc\u00adtion et des charges sociales qui, bien que garants d\u2019un mod\u00ad\u00e8le social pro\u00adtecteur, p\u00e9nalisent la com\u00adp\u00e9ti\u00adtiv\u00adit\u00e9-prix des pro\u00adduits fab\u00adriqu\u00e9s sur le sol nation\u00adal.<\/p>\n\n\n\n

Ate\u00adliers de pro\u00adduc\u00adtion. Nou\u00advelle gigafac\u00adto\u00adry situee dans la Vallee de la chimie, ener\u00adgies nou\u00advelles, equipement auto\u00admo\u00adbile, strate\u00adgie nationale pour le devel\u00adoppe\u00adment de l hydro\u00adgene dans les trans\u00adports. Action\u00adnar\u00adi\u00adat Stel\u00adlan\u00adtis, Miche\u00adlin, Forvia ( Fau\u00adre\u00adcia ).<\/figcaption><\/figure>\n\n\n\n

Face \u00e0 ces con\u00adtraintes, Miche\u00adlin, comme d\u2019autres fleu\u00adrons indus\u00adtriels, se retrou\u00adve face \u00e0 un dilemme cru\u00adel : main\u00adtenir ses sites his\u00adtoriques au nom de l\u2019an\u00adcrage ter\u00adri\u00adto\u00adr\u00adi\u00adal et de la respon\u00ads\u00adabil\u00adit\u00e9 sociale, ou acc\u00e9l\u00e9r\u00ader la d\u00e9lo\u00adcal\u00adi\u00adsa\u00adtion de sa pro\u00adduc\u00adtion vers des pays offrant des co\u00fbts d\u2019ex\u00adploita\u00adtion plus avan\u00adtageux. L\u2019\u00e9mer\u00adgence rapi\u00adde des v\u00e9hicules \u00e9lec\u00adtriques chi\u00adnois, sou\u00advent \u00e9quip\u00e9s de pneu\u00adma\u00adtiques de mar\u00adques asi\u00ada\u00adtiques \u00e0 bas co\u00fbts, accentue la pres\u00adsion sur les marges du groupe fran\u00e7ais. L\u2019en\u00adqu\u00eate de BOBEA r\u00e9v\u00e8le la d\u00e9tresse des bassins d\u2019emploi d\u00e9pen\u00addants de cette indus\u00adtrie, o\u00f9 la fer\u00adme\u00adture d\u2019une ligne de pro\u00adduc\u00adtion sig\u00adni\u00adfie sou\u00advent la mort \u00e9conomique de toute une r\u00e9gion.<\/p>\n\n\n\n

Quel avenir pour le \u201cMade in France\u201d ?<\/strong><\/p>\n\n\n\n

Cette crise pose une ques\u00adtion fon\u00adda\u00admen\u00adtale pour l\u2019avenir \u00e9conomique et la sou\u00adverainet\u00e9 de la France : un pays peut-il con\u00adserv\u00ader sa prosp\u00e9rit\u00e9 et son influ\u00adence sans base indus\u00adtrielle solide ? La ten\u00adta\u00adtion d\u2019une \u00e9conomie enti\u00e8re\u00adment tourn\u00e9e vers les ser\u00advices et la haute tech\u00adnolo\u00adgie mon\u00adtre aujour\u00add\u2019hui ses lim\u00adites. Le \u201cMade in France\u201d ne peut pas se r\u00e9sumer au luxe, au vin et au tourisme ; il a besoin d\u2019usines, d\u2019ing\u00e9nieurs et d\u2019ou\u00advri\u00aders qual\u00adi\u00adfi\u00e9s pour main\u00adtenir sa capac\u00adit\u00e9 d\u2019in\u00adno\u00adva\u00adtion et son ind\u00e9pen\u00addance strat\u00e9gique.<\/p>\n\n\n\n

Pour\u00adtant, des lueurs d\u2019e\u00adspoir sub\u00adsis\u00adtent. Pour sur\u00advivre, l\u2019in\u00addus\u00adtrie fran\u00e7aise doit op\u00e9r\u00ader un virage rad\u00adi\u00adcal vers la haute valeur ajout\u00e9e, la d\u00e9car\u00adbon\u00ada\u00adtion et l\u2019\u00e9\u00adconomie cir\u00adcu\u00adlaire. Miche\u00adlin mise ain\u00adsi mas\u00adsive\u00adment sur la recherche pour d\u00e9velop\u00adper les pneu\u00adma\u00adtiques de demain, int\u00e9\u00adgrant des mat\u00e9ri\u00adaux biosour\u00adc\u00e9s et recy\u00adcl\u00e9s, et con\u00adnec\u00adt\u00e9s pour opti\u00admiser la con\u00adsom\u00adma\u00adtion d\u2019\u00e9n\u00adergie. BOBEA plaide pour une prise de con\u00adscience col\u00adlec\u00adtive : con\u00adsom\u00admer fran\u00e7ais n\u2019est plus seule\u00adment un choix esth\u00e9\u00adtique ou chau\u00advin, c\u2019est un acte citoyen et \u00e9conomique indis\u00adpens\u00adable pour pr\u00e9serv\u00ader notre pat\u00adri\u00admoine indus\u00adtriel et garan\u00adtir l\u2019avenir de nos r\u00e9gions.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le sym\u00adbole nation\u00adal en zone de tur\u00adbu\u00adlences Il est des mar\u00adques qui incar\u00adnent \u00e0 elles seules le g\u00e9nie indus\u00adtriel, l\u2019his\u00adtoire et la fiert\u00e9 d\u2019une nation. Pour la France, le man\u00adu\u00adfac\u00adturi\u00ader\u2026 <\/p>\n","protected":false},"author":1,"featured_media":32000,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-31999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-passions"],"yoast_head":"\nL\u2019ENQU\u00caTE DE LA R\u00c9DAC : LE D\u00c9CLIN INDUSTRIEL DU "MADE IN FRANCE" FACE AU CAS MICHELIN - Bobea<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bobea.net\/index.php\/2026\/05\/29\/lenquete-de-la-redac-le-declin-industriel-du-made-in-france-face-au-cas-michelin\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019ENQU\u00caTE DE LA R\u00c9DAC : LE D\u00c9CLIN INDUSTRIEL DU "MADE IN FRANCE" FACE AU CAS MICHELIN - Bobea\" \/>\n<meta property=\"og:description\" content=\"Le sym\u00adbole nation\u00adal en zone de tur\u00adbu\u00adlences Il est des mar\u00adques qui incar\u00adnent \u00e0 elles seules le g\u00e9nie indus\u00adtriel, l\u2019his\u00adtoire et la fiert\u00e9 d\u2019une nation. 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