{"id":17738,"date":"2025-05-26T07:44:00","date_gmt":"2025-05-26T07:44:00","guid":{"rendered":"https:\/\/bobea.net\/?p=17738"},"modified":"2025-05-26T07:46:00","modified_gmt":"2025-05-26T07:46:00","slug":"lhistoire-meconnue-des-parfumeurs-nantais-un-patrimoine-olfactif-a-redecouvrir","status":"publish","type":"post","link":"https:\/\/bobea.net\/index.php\/2025\/05\/26\/lhistoire-meconnue-des-parfumeurs-nantais-un-patrimoine-olfactif-a-redecouvrir\/","title":{"rendered":"L\u2019histoire m\u00e9connue des parfumeurs nantais \u2013 Un patrimoine olfactif \u00e0 red\u00e9couvrir"},"content":{"rendered":"\n

Intro\u00adduc\u00adtion<\/strong><\/p>\n\n\n\n

Quand on par\u00adle de par\u00adfumerie fran\u00e7aise, on pense imm\u00e9\u00addi\u00adate\u00adment \u00e0 Grasse ou \u00e0 Paris. Pour\u00adtant, Nantes fut, du XVI\u00adI\u00adIe si\u00e8\u00adcle aux Ann\u00e9es folles, un cen\u00adtre majeur de cr\u00e9a\u00adtion et d\u2019innovation olfac\u00adtive. Der\u00adri\u00e8re les fa\u00e7ades dis\u00adcr\u00e8tes de la cit\u00e9 des ducs se cachent des his\u00adtoires de familles, de savoir-faire et de voy\u00adages, qui ont fa\u00e7on\u00adn\u00e9 un pat\u00adri\u00admoine unique. Aujourd\u2019hui, expo\u00adsi\u00adtions, mus\u00e9es et pas\u00adsion\u00adn\u00e9s remet\u00adtent en lumi\u00e8re cette tra\u00addi\u00adtion oubli\u00e9e. Bobea Mag\u00ada\u00adzine vous invite \u00e0 red\u00e9\u00adcou\u00advrir l\u2019histoire m\u00e9con\u00adnue des par\u00adfumeurs nan\u00adtais, une aven\u00adture sen\u00adsorielle, f\u00e9mi\u00adnine et inspi\u00adrante.<\/p>\n\n\n\n

\n\n\n\n

Les orig\u00adines : Nantes, port du par\u00adfum et du r\u00eave<\/strong><\/p>\n\n\n\n

Au XVI\u00adI\u00adIe si\u00e8\u00adcle, Nantes est l\u2019un des plus grands ports fran\u00e7ais. C\u2019est ici que d\u00e9bar\u00adquent les mati\u00e8res pre\u00admi\u00e8res exo\u00adtiques : \u00e9pices, fleurs, essences rares, bois pr\u00e9\u00adcieux. Les n\u00e9go\u00adciants nan\u00adtais se lan\u00adcent dans la fab\u00adri\u00adca\u00adtion de par\u00adfums, de savons et de cos\u00adm\u00e9\u00adtiques, des\u00adtin\u00e9s \u00e0 une clien\u00adt\u00e8le raf\u00adfin\u00e9e. La ville devient un car\u00adrefour d\u2019\u00e9changes, o\u00f9 se croisent marchands, chimistes et cr\u00e9a\u00adteurs.<\/p>\n\n\n\n

Le saviez-vous ?<\/strong>
La pre\u00admi\u00e8re fab\u00adrique de par\u00adfums de Nantes, fond\u00e9e en 1760, expor\u00adtait d\u00e9j\u00e0 ses cr\u00e9a\u00adtions jusqu\u2019\u00e0 Saint-P\u00e9ters\u00adbourg et New York !<\/p>\n\n\n\n

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Des femmes pio\u00adnni\u00e8res dans l\u2019ombre des maisons nan\u00adtais\u00ades<\/strong><\/p>\n\n\n\n

Si les grands noms de la par\u00adfumerie sont sou\u00advent mas\u00adculins, de nom\u00adbreuses femmes ont jou\u00e9 un r\u00f4le cl\u00e9 \u00e0 Nantes. \u00c9pous\u00ades, filles ou s\u0153urs de par\u00adfumeurs, elles par\u00adtic\u00adi\u00adpaient \u00e0 la s\u00e9lec\u00adtion des essences, \u00e0 la cr\u00e9a\u00adtion des for\u00admules et \u00e0 la ges\u00adtion des ate\u00adliers. Cer\u00adtaines, comme Jeanne Le Goff ou Mathilde Drou\u00adet, ont m\u00eame sign\u00e9 leurs pro\u00adpres cr\u00e9a\u00adtions, devenant des fig\u00adures respec\u00adt\u00e9es du milieu.<\/p>\n\n\n\n

Por\u00adtrait : Jeanne Le Goff, la \u00ab nez \u00bb de la Belle \u00c9poque<\/strong>
Fille d\u2019un n\u00e9go\u00adciant, elle imag\u00adine en 1905 le par\u00adfum \u00ab Fleur de Loire \u00bb, best-sell\u00ader de la mai\u00adson famil\u00adiale. Son secret ? Un accord in\u00e9dit de jas\u00admin, d\u2019iris et de poivre rose, inspir\u00e9 de ses prom\u00ade\u00adnades sur les quais.<\/p>\n\n\n\n

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Les grandes maisons nan\u00adtais\u00ades : inno\u00adva\u00adtion et \u00e9l\u00e9\u00adgance<\/strong><\/p>\n\n\n\n

Au XIXe si\u00e8\u00adcle, Nantes compte plus d\u2019une dizaine de maisons de par\u00adfumerie r\u00e9put\u00e9es. Par\u00admi elles :<\/p>\n\n\n\n

    \n
  • Par\u00adfumerie Drou\u00adet<\/strong>, c\u00e9l\u00e8bre pour ses eaux de Cologne et ses fla\u00adcons Art d\u00e9co.<\/li>\n\n\n\n
  • Savon\u00adner\u00adie des Fleurs<\/strong>, pio\u00adnni\u00e8re des savons par\u00adfum\u00e9s aux huiles essen\u00adtielles.<\/li>\n\n\n\n
  • Mai\u00adson Le Goff<\/strong>, qui invente le par\u00adfum solide \u00e0 emporter dans son sac \u00e0 main.<\/li>\n<\/ul>\n\n\n\n

    Ces maisons se dis\u00adtinguent par leur cr\u00e9a\u00adtiv\u00adit\u00e9, leur exi\u00adgence de qual\u00adit\u00e9 et leur capac\u00adit\u00e9 \u00e0 anticiper les ten\u00addances. Elles s\u2019inspirent des voy\u00adages, des modes parisi\u00adennes, mais aus\u00adsi de la nature lig\u00e9ri\u00adenne.<\/p>\n\n\n\n

    \n\n\n\n

    La par\u00adfumerie nan\u00adtaise, vic\u00adtime de la moder\u00adnit\u00e9\u2026 puis d\u2019un renou\u00adveau<\/strong><\/p>\n\n\n\n

    L\u2019entre-deux-guerres voit le d\u00e9clin pro\u00adgres\u00adsif de la par\u00adfumerie nan\u00adtaise, con\u00adcur\u00adrenc\u00e9e par les g\u00e9ants de Grasse et de Paris. Les maisons fer\u00adment ou sont rachet\u00e9es, les savoir-faire se dis\u00adpersent. Mais depuis quelques ann\u00e9es, un nou\u00adveau souf\u00adfle ani\u00adme la ville.<\/p>\n\n\n\n

    Expo\u00adsi\u00adtions et ini\u00adtia\u00adtives pour faire revivre le pat\u00adri\u00admoine olfac\u00adt\u00adif<\/strong><\/p>\n\n\n\n

      \n
    • Le Pas\u00adsage Sainte-Croix<\/strong> accueille r\u00e9guli\u00e8re\u00adment des expo\u00adsi\u00adtions sur l\u2019histoire de la par\u00adfumerie nan\u00adtaise, met\u00adtant en valeur archives, fla\u00adcons et recettes d\u2019\u00e9poque.<\/li>\n\n\n\n
    • Des ate\u00adliers olfac\u00adt\u00adifs invi\u00adtent le pub\u00adlic \u00e0 com\u00adpos\u00ader son pro\u00adpre par\u00adfum, guid\u00e9 par des \u00ab nez \u00bb pas\u00adsion\u00adn\u00e9s.<\/li>\n\n\n\n
    • Des start-ups locales relan\u00adcent la fab\u00adri\u00adca\u00adtion de savons et de par\u00adfums arti\u00adsanaux, avec une atten\u00adtion par\u00adti\u00adc\u00aduli\u00e8re \u00e0 la nat\u00adu\u00adral\u00adit\u00e9 et \u00e0 l\u2019\u00e9coresponsabilit\u00e9.<\/li>\n<\/ul>\n\n\n\n
      <\/figure>\n\n\n\n
      \n\n\n\n

      Pourquoi ce pat\u00adri\u00admoine olfac\u00adt\u00adif s\u00e9duit-il \u00e0 nou\u00adveau ?<\/strong><\/p>\n\n\n\n

        \n
      • Retour \u00e0 l\u2019authenticit\u00e9<\/strong> : Les con\u00adsom\u00adma\u00adtri\u00adces recherchent des pro\u00adduits locaux, naturels, por\u00adteurs d\u2019une his\u00adtoire.<\/li>\n\n\n\n
      • Ten\u00addance du \u00ab slow par\u00adfum \u00bb<\/strong> : Pren\u00addre le temps de choisir, de sen\u00adtir, de com\u00adpos\u00ader son sil\u00adlage, loin des stan\u00addards indus\u00adtriels.<\/li>\n\n\n\n
      • Fiert\u00e9 r\u00e9gionale<\/strong> : Les Nan\u00adtais\u00ades red\u00e9\u00adcou\u00advrent le savoir-faire de leurs a\u00efeules et s\u2019approprient un h\u00e9ritage longtemps oubli\u00e9.<\/li>\n<\/ul>\n\n\n\n
        \n\n\n\n

        Con\u00adseils pour une exp\u00e9ri\u00adence par\u00adfum\u00e9e \u00e0 Nantes<\/strong><\/p>\n\n\n\n

          \n
        • Vis\u00aditez le mus\u00e9e d\u2019histoire de Nantes et ses col\u00adlec\u00adtions d\u00e9di\u00e9es \u00e0 la par\u00adfumerie.<\/li>\n\n\n\n
        • Par\u00adticipez \u00e0 un ate\u00adlier de cr\u00e9a\u00adtion de par\u00adfum dans une bou\u00adtique sp\u00e9\u00adcial\u00adis\u00e9e.<\/li>\n\n\n\n
        • Offrez-vous un savon ou une eau de toi\u00adlette arti\u00adsanale, inspir\u00e9e des recettes d\u2019antan.<\/li>\n\n\n\n
        • Fl\u00e2nez dans les march\u00e9s pour d\u00e9cou\u00advrir les fleurs et les plantes locales util\u00adis\u00e9es en par\u00adfumerie.<\/li>\n<\/ul>\n\n\n\n
          \n\n\n\n

          Con\u00adclu\u00adsion<\/strong><\/p>\n\n\n\n

          L\u2019histoire des par\u00adfumeurs nan\u00adtais est celle d\u2019un pat\u00adri\u00admoine vivant, \u00e0 la crois\u00e9e de l\u2019art, de la sci\u00adence et de la f\u00e9minit\u00e9. Red\u00e9\u00adcou\u00advrir cette tra\u00addi\u00adtion, c\u2019est renouer avec la cr\u00e9a\u00adtiv\u00adit\u00e9, l\u2019audace et la sen\u00adso\u00adri\u00adal\u00adit\u00e9 qui font la richesse de la cul\u00adture fran\u00e7aise. Que vous soyez pas\u00adsion\u00adn\u00e9e de par\u00adfums ou sim\u00adple curieuse, lais\u00adsez-vous guider par votre nez : Nantes n\u2019a pas fini de vous sur\u00adpren\u00addre !<\/p>\n\n\n\n

          <\/p>\n","protected":false},"excerpt":{"rendered":"

          Intro\u00adduc\u00adtion Quand on par\u00adle de par\u00adfumerie fran\u00e7aise, on pense imm\u00e9\u00addi\u00adate\u00adment \u00e0 Grasse ou \u00e0 Paris. Pour\u00adtant, Nantes fut, du XVI\u00adI\u00adIe si\u00e8\u00adcle aux Ann\u00e9es folles, un cen\u00adtre majeur de cr\u00e9a\u00adtion et\u2026 <\/p>\n","protected":false},"author":1,"featured_media":17743,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[55],"tags":[13618,13617,13613,13612,13616,13611,13614,13615,13619,13620],"class_list":["post-17738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","tag-ateliers-parfum","tag-culture-regionale","tag-femmes-parfumeuses","tag-histoire-du-parfum","tag-nantes-insolite","tag-parfumerie-nantaise","tag-patrimoine-olfactif","tag-savoir-faire-francais","tag-slow-parfum","tag-tendances-beaute-2"],"yoast_head":"\nL\u2019histoire m\u00e9connue des parfumeurs nantais \u2013 Un patrimoine olfactif \u00e0 red\u00e9couvrir - Bobea<\/title>\n<meta name=\"description\" content=\"L\u2019histoire des parfumeurs nantais est celle d\u2019un patrimoine vivant, \u00e0 la crois\u00e9e de l\u2019art, de la science et de la f\u00e9minit\u00e9. 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